Abstract:

With ongoing transformative processes in an increasingly digitized and globalized environments, patterns of consumer behavior, production processes and citizen involvement are changing rapidly. Fehr Advice & Partners supports companies, organizations and policy makers in addressing these challenges: Based onevidence-based drivers of human behavior, our Behavioral Design approach and adjacently developed methods make the power of experimental evidence accessibleto our clients and partners. For the continuous development of these methods, maintaining an ongoing dialogue with our scientific network is crucial. The session with the VCEE will therefore contain a brief overview of current issues we are facing with our clients, provide an overview of the developed toolset and delve into selected cases how behavioral economics and experimental methods are applied in business and policy-making contexts.